The development of an effective multicultural strategy requires a delicate balance of science and art. There are many cultural variables to research and take into account before a single decision on style, tone, and terminology is made. This is why using a consultative approach with our clients from the beginning is so important. Having discussions on the messaging, meaning and stylistic aspects, as well as inviting feedback from internal stakeholders, are instrumental to achieving the desired results, ensuring the accurate representation of your brand, and reflecting your organization’s unique voice across cultures.
In the interest of developing a stronger and successful partnership, we will invite feedback about the quality of our work and the communication with us. Over time, we will develop a deeper understanding of your preferences for terminology and style, and will be able to anticipate possible pitfalls and delays to projects based on our experience with your materials and specific requirements.