The challenges of international business | Magnum Group, Inc.

The challenges of international business | Magnum Group, Inc.

Abstract: Barbara Wichmann speaks with Vivian Isaak, President, and Founder of Magnum Group and an expert on cross-cultural business practices. Vivian not only discusses the challenges of international business, such as language barriers, cross-cultural communication, and branding consistency, but also how localization, internationalization, and team dynamics can determine the success of an international business. Listen…